Link Electronics

Showcasing Link Electronics’ Captioning Devices Through Video Production

When Red Crow Marketing, a returning client, asked us to help promote Link Electronics, we had an opportunity to highlight their captioning devices in a dynamic way. Together, we developed a concept, wrote scripts, and planned a distinct visual approach.

Behind the Scenes of the Production
We spent two days filming at Link Electronics’ facility and one day in the studio. The space had a mostly white, sterile look. To make the visuals more engaging, we introduced stylized colored lighting, adding depth and contrast. This choice helped the manufacturing process—spanning from microchip creation to final assembly—stand out on screen.

Why Video Matters for Electronics Brands
In a competitive market, video helps companies like Link Electronics clearly communicate the value of their products. By showing their devices in operation and revealing the care behind their production, these videos quickly convey trust and capability to potential clients.

Building Trust and Interest
By using straightforward storytelling and thoughtful use of lighting, we emphasized Link Electronics’ careful process and product reliability. These videos now serve as valuable marketing tools across various channels—online platforms, trade shows, and their website.

Our collaboration with Red Crow Marketing and Link Electronics shows that with proper planning, creative direction, and production techniques, video content can effectively educate viewers and support a brand’s objectives.